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personal data. 2 2 SOURCES OF PERSONAL DATA COLLECTION We collect personal data about you from a number of sources, including directly from you, through business acquisitions and in the course of administering the insurance policy, from third parties and by automated means. We collect personal data about you in a number of ways, including • Direct collection We collect personal data that you provide to us directly, for example, when you contact us by email, post or telephone, in which case we